To consistently create effective, on-brand UX copy across
a product portfolio as big as Red Hat’s, you need a strong foundation. That's why I created Red Hat's UX writing style guide.
Here are some excerpts from the guide:
👎Redundant heading
👎Listicle structure that lacks flow
👎Raw link = poor accessibility
👍Descriptive heading
👍Concise copy with clear next steps
👍Accessible hyperlink for screen readers
👎Extraneous words
👎Formal, detached tone
👎Too much detail to process quickly
👍Short yet informative message
👍Friendly tone
👍Briefly covers the issue and next steps
👎Cold, robotic tone
👎Ambiguous CTA button
👎No next steps for the user
👍Friendly, helpful tone
👍Clear CTA button
👍Useful next steps for the user: search bar and suggested pages with descriptions