UX writing

In-app copy for products

To consistently create effective, on-brand UX copy across

a product portfolio as big as Red Hat’s, you need a strong foundation. That's why I created Red Hat's UX writing style guide.

Here are some excerpts from the guide:

WORK SAMPLE 1

Red Hat

👎Redundant heading

👎Listicle structure that lacks flow

👎Raw link = poor accessibility

👍Descriptive heading

👍Concise copy with clear next steps

👍Accessible hyperlink for screen readers

WORK SAMPLE 2

Red Hat/IBM

WORK SAMPLE 3

Red Hat/IBM

👎Extraneous words

👎Formal, detached tone

👎Too much detail to process quickly

👍Short yet informative message

👍Friendly tone

👍Briefly covers the issue and next steps

WORK SAMPLE 4

Red Hat