UX writing

In-app copy for products

To consistently create effective, on-brand UX copy across

a product portfolio as big as Red Hat’s, you need a strong foundation. That's why I created Red Hat's UX writing style guide.

Here are some excerpts from the guide:

WORK SAMPLE 1

Red Hat

👎 Redundant heading

👎 Listicle structure that lacks flow

👎 Raw link = poor accessibility

👍 Descriptive heading

👍 Concise copy with clear next steps

👍 Accessible hyperlink for screen readers

WORK SAMPLE 2

Red Hat/IBM

WORK SAMPLE 3

Red Hat/IBM

👎 Extraneous words

👎 Formal, detached tone

👎 Too much detail to process quickly

👍 Short yet informative message

👍 Friendly tone

👍 Briefly covers the issue and next steps

WORK SAMPLE 4

Red Hat

WORK SAMPLE 5

Red Hat/PatternFly

👎 Cold, robotic tone

👎 Ambiguous CTA button

👎 No next steps for the user

👍 Friendly, helpful tone

👍 Clear CTA button

👍 Useful next steps for the user: search bar and suggested pages with descriptions