To consistently create effective, on-brand UX copy across
a product portfolio as big as Red Hat’s, you need a strong foundation. That's why I created Red Hat's UX writing style guide.
Here are some excerpts from the guide:
👎 Redundant heading
👎 Listicle structure that lacks flow
👎 Raw link = poor accessibility
👍 Descriptive heading
👍 Concise copy with clear next steps
👍 Accessible hyperlink for screen readers
👎 Extraneous words
👎 Formal, detached tone
👎 Too much detail to process quickly
👍 Short yet informative message
👍 Friendly tone
👍 Briefly covers the issue and next steps
👎 Cold, robotic tone
👎 Ambiguous CTA button
👎 No next steps for the user
👍 Friendly, helpful tone
👍 Clear CTA button
👍 Useful next steps for the user: search bar and suggested pages with descriptions