— PROJECT NAME

Embedded content design

— DATE

2/2021 – 5/2021

Because content design is an important part of the overall product design, I worked with managers and design leads to embed content designers into product groups. This way, the content designer is involved from the beginning of the design process all the way through to the end. Red Hat's UX Content Design team is very small, so I made sure that we continued our ad-hoc support efforts across all product groups as well. As a result of this embedded content design model, the product UIs featured more clear, consistent, and on-brand microcopy, and I created microcopy databases to store all our microcopy strings for easy reuse and maintenance. To validate our microcopy with users and add new patterns back to PatternFly (Red Hat's open source design system), I worked with our UX Research team to create our first forms of microcopy user testing: task-based testing in real time with users and an unmoderated user survey. This embedded content design model is still used today at Red Hat.

— PROJECT NAME

Microcopy course collaboration effort

— DATE

1/2021 – 3/2021

To strengthen the relationship between the Technical Documentation and UX Content Design teams, and to equip technical writers with the tools and training they need to assist with content design, I led a microcopy course collaboration effort. A group of us enrolled in the UX Writers Collective microcopy course, and I led a discussion every two weeks, where we shared what we learned and workshopped the PatternFly UX writing style guide together. Through this collaboration effort, both teams built their content design skills, formed connections, discovered new collaboration opportunities, and improved our existing content design resources so that the microcopy across Red Hat is more consistent, clear, and accessible.

— PROJECT NAME

PatternFly Medium publication

— DATE

12/2019 – 1/2020

PatternFly, Red Hat's open source design system, thrives on community. But its original blog was buried within the PatternFly website and wasn't open to all contributors. After conducting some research and competitive analysis, I launched PatternFly's Medium publication, which is a centralized location for all UX-focused articles authored by people inside and outside of Red Hat. The publication grows each month in terms of followers, readership, and number of articles, and it helps build brand awareness for PatternFly. Most importantly, it gives everyone a chance to share their voice in the world of open source and UX.

— PROJECT NAME

UX writing style guide

— DATE

10/2019 – 12/2019

I created Red Hat's UX writing style guide, which currently serves as a resource to help UX professionals maintain consistency and brand alignment across all content channels, especially UX copy. The style guide includes brand information, writing tips, best practices, and general writing guidelines. 

— PROJECT NAME

Writing skills matrix

— DATE

7/2018 – 12/2018

To give HubSpot Academy content creators more actionable, personalized feedback—both qualitative and quantitative—I created the Writing Skills Matrix. This matrix is a scoring system that defines major areas of writing, the skills in each area, and how the editor and content creator can work together in addressing these skills in their writing.

This form of specific, actionable, and metric-based writing feedback led to higher content quality, less time needed for editing, and lowered localization costs. 

— PROJECT NAME

HubSpot User Blog revamp

— DATE

2/2019 – 7/2019

I transformed the HubSpot User Blog into a diverse, multi-faceted channel for education and enablement. This involved:  

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• - Researching our readers and providing the right content to them. 
• - Hiring freelance editors to work on customer stories.
• - Sourcing volunteer editors to work on internal articles. 
• - Sourcing writers with diverse skills and various perspectives to regularly contribute articles. 
• - Building a reporting framework from scratch to measure the blog's role in influenced tool usage (enablement) and HubSpot Academy content engagement (education). 

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This effort led to an increase in views, subscribers, email metrics, product usage, and HubSpot Academy users.

— PROJECT NAME

Editorial team development

— DATE

1/2019 – 10/2019

To keep up with growing content creation, I built and managed a team of freelance editors and a freelance designer on HubSpot Academy. This allowed the team to continue creating content at a fast pace without sacrificing quality or brand authenticity. The freelance team also helped us reach our content goals for accessibility and localization.

— PROJECT NAME

Knowledge base content audit

— DATE

12/2017 – 4/2018

I worked with technical writers and product managers to conduct a content audit and revise the user experience of HubSpot's Knowledge Base. I revamped content organization and streamlined technical documentation so that content became easier to find, use, and maintain.