— PROJECT NAME
UX writing style guide
10/2019 – 12/2019
I created Red Hat's UX writing style guide, which currently serves as a resource to help UX professionals maintain consistency and brand alignment across all content channels, especially UX copy. The style guide includes brand information, writing tips, best practices, and general writing guidelines.
UX team site page redesign
2/2020 – 3/2020
I worked with Red Hat's Digital Marketing team to redesign our UX team's site page, transforming it into a fresh, on-brand space for our team to communicate who we are and why we matter. I wrote all the page copy and contributed to layout and design decisions.
Writing skills matrix
7/2018 – 12/2018
To give HubSpot Academy content creators more actionable, personalized feedback—both qualitative and quantitative—I created the Writing Skills Matrix. This matrix is a scoring system that defines major areas of writing, the skills in each area, and how the editor and content creator can work together in addressing these skills in their writing.
This form of specific, actionable, and metric-based writing feedback led to higher content quality, less time needed for editing, and lowered localization costs.
HubSpot User Blog revamp
2/2019 – 7/2019
I transformed the HubSpot User Blog into a diverse, multi-faceted channel for education and enablement. This involved:
This effort led to an increase in views, subscribers, email metrics, product usage, and HubSpot Academy users.
Editorial team development
1/2019 – 10/2019
To keep up with growing content creation, I built and managed a team of freelance editors and a freelance designer on HubSpot Academy. This allowed the team to continue creating content at a fast pace without sacrificing quality or brand authenticity. The freelance team also helped us reach our content goals for accessibility and localization.
Knowledge base content audit
12/2017 – 4/2018
I worked with technical writers and product managers to conduct a content audit and revise the user experience of HubSpot's Knowledge Base. I revamped content organization and streamlined technical documentation so that content became easier to find, use, and maintain.