— PROJECT NAME

UX team site page redesign

— DATE

2/2020 – 3/2020

I worked with Red Hat's Digital Marketing team to redesign our UX team's site page, transforming it into a fresh, on-brand space for our team to communicate who we are and why we matter. I wrote all the page copy and contributed to layout and design decisions. 

— PROJECT NAME

Writing skills matrix

— DATE

7/2018 – 12/2018

To give HubSpot Academy content creators more actionable, personalized feedback—both qualitative and quantitative—I created the Writing Skills Matrix. This matrix is a scoring system that defines major areas of writing, the skills in each area, and how the editor and content creator can work together in addressing these skills in their writing.

This form of specific, actionable, and metric-based writing feedback led to higher content quality, less time needed for editing, and lowered localization costs. 

— PROJECT NAME

HubSpot User Blog revamp

— DATE

2/2019 – 7/2019

I transformed the HubSpot User Blog into a diverse, multi-faceted channel for education and enablement. This involved:  

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• - Researching our readers and providing the right content to them. 
• - Hiring freelance editors to work on customer stories.
• - Sourcing volunteer editors to work on internal articles. 
• - Sourcing writers with diverse skills and various perspectives to regularly contribute articles. 
• - Building a reporting framework from scratch to measure the blog's role in influenced tool usage (enablement) and HubSpot Academy content engagement (education). 

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This effort led to an increase in views, subscribers, email metrics, product usage, and HubSpot Academy users.

— PROJECT NAME

Editorial team development

— DATE

1/2019 – 10/2019

To keep up with growing content creation, I built and managed a team of freelance editors and a freelance designer on HubSpot Academy. This allowed the team to continue creating content at a fast pace without sacrificing quality or brand authenticity. The freelance team also helped us reach our content goals for accessibility and localization.

— PROJECT NAME

Knowledge base content audit

— DATE

12/2017 – 4/2018

I worked with technical writers and product managers to conduct a content audit and revise the user experience of HubSpot's Knowledge Base. I revamped content organization and streamlined technical documentation so that content became easier to find, use, and maintain.