To give HubSpot Academy content creators more actionable, personalized feedback—both qualitative and quantitative—I created the Writing Skills Matrix. This matrix is a scoring system that defines major areas of writing, the skills in each area, and how the editor and content creator can work together in addressing these skills in their writing.
This form of specific, actionable, and metric-based writing feedback led to higher content quality, less time needed for editing, and lowered localization costs.